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Statement of intent

Monday 17th June 2024

Statement of intent 

L/O: To produce a concise and well structured statement outlining your chosen brief.

Draft:1(543 words)

The main concept is a magazine cover for country music that is linked to a website. This fits with the brief since it needs to be an independent publisher and country music fits with that since it got quite a niche audience. Since the audience is quite niche the representations are going to be positive, as well the views and ideologies of the brand will be like the audiences. I plan to use my dad for the main cover with a mid-shot which is quite common for country music magazines. For the inside I plan to use both genders since it will match with the core values of diversity (diversity is shown through my dad and me since we are both Romanians.) Stereotypical props and clothing but as well as casual clothing which matches the country feel.  

On the home page I was thinking of doing something like Maverick but with a different colour palette. Since there aren’t many country music websites that also linked to magazines, I got only two to get inspiration from. The colour palette is either red with white or just white and black, for country music. I was thinking a beiger colour with shades of brown for mine since I really like the more neutral colours. The social media is going to be at the footer at the bottom. Both web and social media will attract the target audience since they are young adults and teens, and they would know how to buy from online and how the website is linked to social media. Social media is mainly where the audience are most likely to interact in the comments section however on the website where the reviews are that's where the audience can also interact and give their opinions on the topics. The features the website will have been the little illustrations/drawings that are unique to the website, this will appeal to the audiences because it is visually nice to the eye, since both maverick and country music people are very simple in design I don't want mine to be simple, I want the website to have welcoming personality. The thing that will keep the audience hooked I hope will be the lexis and how I word the articles and everything, since I want to use a friendly approach while also informing them about the artists/ news/ tours etc.  

Synergy and branding are important to media industries because if everything is linked to one another then it's easier to promote and sell and show the brand. The magazine is part of advertising and if it's linked to the website then the website is linked to the social media and vice versa. Which gives a boarder marketing and audience as well. 

The typeface and logo are going to be the same all around, to show consistency of the brand. The images are going to be similar to the ones on different products. The illustrations on the website will be unique. If the brand got a social media page this links with the young people doing cover songs of their favourite artists, as well as interaction between the audience. The synergy will be shown through the logo as well images and the link to the website from the bio.  

Plan

Magazine Planning

1. sub-genres and name of magazine:

name- country cowboy, 

sub-genres is contemporary country and cowboy country. 

2. Write an overview of you magazine- what values it will stand for/ how will it be represented/ content included/ how it will apply to TA.

The values will be diversity, equality, passion and traditional country. This will be represented through the mise en scene of the cover and the website. This will apply to the TA since they have similar values and lifestyles/ attitudes, which will make them feel more connected and feel apart of the brand. 

3. Do a mood board showing the design style ideas for the house style and another for contents.

4. 20 possible articles subjects which could be included in the contents page/ cover lines- should link to the ideologies and TA.

main cover line- johnny cash (he looks similar to my dad) since the main cover line is mainly about an artist

coverlines- soundtracks, Martina McBride, features, fans doing cover songs. 

tagline-

articles- Tim McGraw, John Denver

Features- taylor swift, crystal Gayle, Barbara Mandrell, Yolanda Claire Quartey(Yola), Tim McGraw, George Strait 

5. Come up with possible section headings for contents page.

- Features- bands/ artists featured in the magazine

-Lifestyles (life style features)- products for new artists/ people that want to make country music. 

-Regulars- older artists that are mostly shown, news and updates on tours...

-Reviews-  Reviews of new songs/ albums from the audience. 

6. Develop a layout sketch for cover and contents - terminology is correct and include positioning of text, images and features.

7. Detail possible photoshoots ideas for images- setting/ MES/ style/ model ect. 

photoshoot one- In a field, walking facing away from camera, wearing a black shirt with blue jeans, and boots, with a black cowboy hat. My dad as the model, then I want a similar shot but with me in the same field, I'm wearing a red shirt to contrast his black one, and dark blue jean shorts with boots. With a black cowboy hat as well. This is for the contents double page idea.

photoshoot two- A close up photo of my dad same outfit as the first photoshoot except he got a white shirt on, button up . Then a mid shot of me but I'm changing my shirt to a black button up one. And I want a third person which would be my friend wearing a similar shirt to me, so that my dad stands out and the focus is mainly on him since he would be the main artists, we are other artists that are featured but he is the main one. We are all facing the camera for direct address. Any place would work since I'm going to add a plain light brown background. This is for one of the front covers idea.

Photoshoot three- A mid shot of my dad holding a guitar sitting down. In a black shirt, in jeans, with the black cowboy hat maybe with a bandanna around his neck. He's sitting outside near a window smoking while playing. He's looking down at the guitar. This is the second front cover image idea. 

Photoshoot four- I want to take a photo of take a photo of my cousin, wearing normal clothing so that it looks like he's doing a cover of a song in his room. This is to apply to the younger audience. 

Website Planning:

1. Write an overview of web- what values it stands for/ how will it be represented/ what content it will include/ how it will target TA?

The values will be diversity, equality, passion and traditional country. It will be represented through the artists/ articles mentioned as well as the colour palette/layout. The content it will include will about lifestyle and passion of the music as well as the reviews from other fans, covers sang by fans. The reviews and interviews of atists/songs as well as the passion for the music will most likely appeal to the target audience, and the lifestyle will most likely appeal to the younger people mostly after seeing covers done by younger fans. 

2. Do a Pinterest board/mood board that shows design ideas for web.

3. Detail at least 10 possible article subjects which could be included on homepage/linked page from Magazine.

Artists from the magazine, and features, news and updates.

4. Come up with possible section headings for you web homepage.

Events, Reviews and News, video, lifestyle, Tours, music, exclusives

5. Explain ideas for audio-visual content- what will it show/ how will it match the ideology of the band/ what style will it be in etc.

I'm thinking either a animation in the wild west theme that tells the audience about the website (values and ideologies, goals, music etc.) or I'll do interviews of the artists for my video of their goals and views which match with our brand. 

6. Detail possible photoshoot ideas for web images- setting/MES/ style etc. 

Photoshoot One- I want to take a photo of take a photo of my cousin, wearing normal clothing so that it looks like he's doing a cover of a song in his room. This is to apply to the younger audience. 

Photoshoot two- A mid shot of my dad holding a guitar sitting down. In a black shirt, in jeans, with the black cowboy hat maybe with a bandanna around his neck. He's sitting outside near a window smoking while playing. He's looking down at the guitar. This is the second front cover image idea. 

photoshoot three- wither close up shots of mid shots of the artists which will be for the articles/ interviews about. 

illustration idea- illustrate some drawings that will go together for the lifestyle photos. 

7. Look on wix.com and squarespace.com for possible website templates that match you style and design needs. Screenshot.