Product One: Magazine conclusion
- For my main concept I want to make a country music magazine and website. Since there isn't many independent publishers within the country music but one which is Maverick so it can still apply to this brief. The target audience for this brief is 16-25 year olds and for this to apply to my magazine I want to use different ages in my products. Since its mainly straight females that listen to country music I'm thinking of using both genders but also different ethnicities to show diversity for the artists. On the contents pages I was thinking of adding some album covers of other artists that are mentioned but not shown within photos on the contents page.
- The way I'm planning to link the magazine to the cover is with obviously a link in the contents pages but also with the events that you can find out more on the website as well as some artist that are going to be there as well.
- For the core values of the institution I took inspiration form Maverick with their diversity of artists and music which I want to recreate.
- The technical codes that emphasised my ideas were mainly the a stereotypical male country artists in their darker clothes or random country, and the different hats used. And the female artists are either in black or white clothing. Thats the vibe I'm going for with my artists however I also liked the funnier pictures of the artists when they are enjoying themselves laughing. So for my website I will use the artists from the main cover but with some photos of themselves having fun. And for intertextuality I'm thinking of using a Romanian film ( Trandafirul Galben 1984) as well as maybe other films. The Romanian film I'm thinking of the costumes used for it and for some of the albums I'm thinking of using some real song names.
- Camerawork used are normally a mid shot which I'm planning on using on the main cover but with the contexts page I want one whole page to be an image which is going to be a long shot, and the other page is going to be all the contents with the writing and smaller photos. For the long shot I want to do a low angle and for the front cover I want the mid shot to be shoulder level so it shows the equality values of the magazine.
- For the representations shown I want to make them positive, the funny photos is to show their fans/ audience that their life isn't just seriousness but they also enjoy their life outside music (basically normal people). And thats the type of representations I want to show within the photos to attract the target audience. (Funny photos of a long shot might be used on the cover still deciding). This will attract the younger audience due to the cover whereas the older audience would recognise the artists that are either on the cover or mentioned through the cover lines. Since there many silly covers for the country music covers it doesn't fit the stereotypical genre covers so it challenges that aspect of the genre, but the rest fits the genre. This also fits with the audience since they like to be entertained, either with the cover or with the topics mentioned.
- The way I'm planning to link the magazine to the cover is with obviously a link in the contents pages but also with the events that you can find out more on the website as well as some artist that are going to be there as well.
- For the core values of the institution I took inspiration form Maverick with their diversity of artists and music which I want to recreate.
- The technical codes that emphasised my ideas were mainly the a stereotypical male country artists in their darker clothes or random country, and the different hats used. And the female artists are either in black or white clothing. Thats the vibe I'm going for with my artists however I also liked the funnier pictures of the artists when they are enjoying themselves laughing. So for my website I will use the artists from the main cover but with some photos of themselves having fun. And for intertextuality I'm thinking of using a Romanian film ( Trandafirul Galben 1984) as well as maybe other films. The Romanian film I'm thinking of the costumes used for it and for some of the albums I'm thinking of using some real song names.
- Camerawork used are normally a mid shot which I'm planning on using on the main cover but with the contexts page I want one whole page to be an image which is going to be a long shot, and the other page is going to be all the contents with the writing and smaller photos. For the long shot I want to do a low angle and for the front cover I want the mid shot to be shoulder level so it shows the equality values of the magazine.
- For the representations shown I want to make them positive, the funny photos is to show their fans/ audience that their life isn't just seriousness but they also enjoy their life outside music (basically normal people). And thats the type of representations I want to show within the photos to attract the target audience. (Funny photos of a long shot might be used on the cover still deciding). This will attract the younger audience due to the cover whereas the older audience would recognise the artists that are either on the cover or mentioned through the cover lines. Since there many silly covers for the country music covers it doesn't fit the stereotypical genre covers so it challenges that aspect of the genre, but the rest fits the genre. This also fits with the audience since they like to be entertained, either with the cover or with the topics mentioned.
Product Two: Website conclusion
Design Choices - Well i was thinking of doing a brown colour palette with a bit of dark beige for the actual pages. The font I was thinking of would be a black sans serif since it would be easier to read. I was thinking of doing a something similar to the Mavericks website layout since i like that the newest article is big and the past ones are still there. I'm not planning on doing a playlist however I do want to do a page of 'top picks music' which would be small reviews of the different music that are 'top'. This will attract the audience since the website would look a bit more different than the other country music websites ( colour palette wise). For the second page I want to do a about page which would include the video and the core values as well. The social media will be at the bottom of the pages along with the publisher name. The fans can interact and comment on the social media posts that will feature articles/ events and new magazines which would be how that promotes both the website and the magazine. On the home page I want to add the magazine, which would be linked to where you can buy it. I want to make the video about the website and how it came together, which would be on the about page. The visual elements will keep the readers on the pages with the short but informed articles and also the photos. Though I'm also thinking of doing a features page instead of a top music pick page ( I'll think about which one i want to do).
Linked together:
- Its important that there is a synergy and branding in the media industry, since they promote each other but also its easier for the readers to know that this is the same brand and that its linked. I'm thinking of using the same colour palette for the contents page as the on the website. The logo will be the same and the photos will also be linked to one another and the website will have more images of said artists, the type face will also be the same a black sans serif font.
- I want to add a QR code to the website on the contents page at the bottom but also the events will be mainly mentioned on the website but referenced in the magazine and thats how I plan to link the website to the magazine. Whereas the magazine will be on the home page which will link it to the website. The thing that will be unique to my website is that there is going to be an article for young people that want to learn how to make their own country music.
- For the social media produce synergy between the products would be posting the different events (gigs, new albums of artists, magazine...), and also posts of fans doing their covers of songs and in the caption there will be tags and the website link. This will attract the audience because they are most likely following the account for updates for the different events since they like to be entertained but this might also attracts new people by simply scrolling through and being curious.
Target Audience:
Demographics- Age, gender, profession, location and marital status
Psychographics- Personality, values, activities, interest, opinions.
My primarily target audience:
A mixture of males and females, the age range of 16-25 year olds. They are working class and like to be entertained. They live in suburban areas. Their values, attitudes and lifestyles are a mix of makers and believers:
- Practical people with constructive skills
- Traditional views of family and work
- Prefer value over luxury
- Deep rooted moral codes
- Predictable loyal customers
- Choose familiar products and established bands.
They are passionate about love, heartbreaks and happiness. They resonate with the listeners, evoking a sense of empathy and connections.
