Initial research

Friday 26th April 2024

Initial Research

 Research: Maverick

One of the biggest International country music magazines, are produced. It was launched in 2002 and Maverick continued to grow since aquiring country music magazine in 2019.

 What Maverick seeks to with the editiorial features is to provide something that while may be time sensitive in terms of albums release or a tour, its something that can fully capture your attention years after. In addition in- depth interviews with the biggest and exciting names in the country music world, Maverick also has an extensive section in the magazine for reviews, and keeping you up to date. 

They are on all big platforms ( instagram, facebook, twitter and youtube) including their website. Which means that the audience can access events and other new covers from anywhere. They are not very popular on youtube, with only 18 subs. their publisher is hand media international.

Industry research: Hand media international.

Type of music magazines produced- They produce a lot of different music magazines, but I'm focusing on Maverick. There are seven impactful publications, inspiring change and pushing media with their holistic content production approach.

Mission statements and aims of the company- Their statement is ' Building Positive Connections: Empowering Your Company's Reach' they want the gap between the company and the outside world to be closer since they believe that a good connection is key and also makes them happy. They wan to be the unrivalled leader in the media industry, delivering professional and efficient services to their esteemed customers worldwide. Their values are also that success isn't just about achieving goals, it's about creating that positive and transformative impact on the world around. They want to embrace integrity, passion, diversity and more. 

Their use of social media- their on facebook, twitter ( now X) and IN, they are very limited with social media. 

their presence, if any, on magazine's website- Their logo is at the very bottom of the magazine websites that they own. 

Thursday 16th May 2024

Website analysis

Plan:

I am planning on doing a country music magazine well the artists i want them to vary between ages so that the audience can also be aimed at younger but also older ones, also i want to link the magazine to the website. Which fits with the brief because it has to be an independent music magazine publisher. Well since the briefs target audience 16-25 year olds country music can fit with the briefs target audience if it was a younger band or even older ones can still fit. This will fit with the core values of the institution I am working for because Maverick is known for their diversity of artists and music. I will use technical codes to help me with my idea, with mise en scene of a similar  cowboy outfit, Im planing in making my dad dress like a country man with a black cowboy hat which is quite common within the country music artists. Then my friend dressing in a stereotypical female cowboy just more fancy which i tool inspiration from one of the covers i analysed. For camerawork I'm thinking of a mid shot with a low angle for the photos to make the artists look more powerful and important but i what them to look funny and fun rather than serious. Since I am planning on dressing people up like obvious country clothing that would count as intertextuality since its very recognisable, same with the camerawork.  

Thought he mise en scene i want the representations to be positive and funny, thats what I'm planning to do with the representations, like i want the artists to be represented like normal people and not just an artist, but still show my respect to them. These representations will probably attract the younger audience since the cover looks fun and not like a stereotypical country music magazine. 

It will be appropriate for the genre as well as the publishing house because it has a lot of the genre conventions and also fits the values of the publishing house. The audience will also enjoy the magazine since its a fun cover and keeps them updated on events, news and albums. The representations are positive.